The UGC Platform for

Beauty Brands Fashion Brands Female Founders DTC Brands Pet Brands Food Brands  CPG Brands Subscription Brands

A fully-managed platform that pairs brands with micro creators to produce user-generated content

UGC you will ❤️, guaranteed

Why User Generated Content?

Social Proof

Show off your product in the wild. Leverage content from real people on product pages, email, social, and more.

Boost Ad Performance

Increase ROI with user generated content. Test with a constant stream of assets and iterate based on performance.

Community Building

Spread the word organically. Get your product in front of millions of users on the most active social platforms in the world.

Meet Our Creators

Good campaigns start with good creators. At Sup, we work with micro influencers with a track record of producing great content. Together, they generate thousands of fully-licensed UGC assets for brands on Sup each month.

Our Process...

1. Create your brief in minutes

Tell us what you want — what you really, really want. Using our brief builder, you can tell us about your brand, let us know what kind of content you need, provide reference material, and more.

2. Scout the talent

Let us find your super fans. Based on your direction, we’ll invite relevant micro influencer creators to check out the brief and opt in to the collab if they’re interested.

3. Get the content you need

This is the fun part. As our micro influencer creators produce content featuring your product, we’ll deliver the fully-licensed assets via the platform for you to use however you like.

 

CAMPAIGN OPTIONS

What type of content do you need?

Social Content

Instagram posts & stories to get the word out about your brand in a hurry

or

Includes

Photo Content

Get custom photogrpahy, portrates, lifestyle shots and more with ownership rights

or

Includes

Video Content

Get high quality un-boxing, testimonial, review and lifestyle videos.

or

Includes

Online Reviews

Get authentic online reviews about your brand or your products

or

Includes

FAQ

Sup campaigns produce fully licensed user generated content for brands. Each asset is covered by our “Sup Rights License,” in a nutshell, brands are free to do what they like with the content delivered to them. This includes use on organic social, acquisition, web, print, and beyond all without needing to worry about expiring usage rights, model releases, etc.

The first step is getting a campaign brief built, that’s where the brand will let creators know about themselves, their product, and creative vision for the project.

From there, Sup will select relevent micro influencer creators and invite them to opt in to the project. Once we have a cohort of influencers ready to ship, we’ll send you a notification.

After recieving influencers’ handles, product selection (if applicable), and shipping details, it’ll be up to the brand to ship product out to everyone.

Once product arrives, influencers will shoot and share content for the campaign. As Sup recieves content we’ll make it available for the brand to download.

When we receive a campaign brief from a brand we check it out and narrow down the Sup creator database to find people we think might be interested in the project.

They’ll get an email from us with a link to the brief so they can learn more about the brand, view the specifics of the project, and opt in if they’d like to participate.

After being confirmed by the brand, each influencer will be sent product and will shoot and share content that’s aligned with the brief.

Are you a brand wanting to start your own minisocial campaign? 

 

Awesome! Click the “start a campaign” button at the top of the page and you can get to work building out your first campaign brief.

 

Are you a creator wanting to join the platform?

 

We’d love to work with you! Tap “join as a creator” at the top of the page to get set up with a free Sup creator account. When we have a project that’s a match for you and your interests, we’ll reach out!

Still not sure what you need?

Book a free strategy call to learn more about how we can help you grow your business