Creams Cafe, the UK’s largest chain of dessert parlours, approached our team to manage their social media channels.
Through playful management and their signature brand aesthetic, we drew a tasty new visual direction that communicates the vibrancy of the brand personality, increasing engagement by 423% and reach by over 7,492% to 3.8 million per month.
Creams Café, one of the UK’s largest growing dessert parlors, wanted to humanize their dessert brand to a younger, more digital audience in an authentic & engaging way that sparks conversation and builds brand trust. We were approached to take over social media management to not only increase the reach to these audiences but also turn them into loyal customers.
After a review of the current social landscape, we spruced up Creams’ social profiles to feel more native & engaging to social audiences. By tactically creating a social strategy based upon real-time trends, twinned with a deep understanding of the target audience, we changed what it meant to share desserts.
As ongoing account management, we inspire users to share their desserts, discover new ones and interact with the brand through use of compelling, tasteful creative consisting of static and video content, driving users to one of Creams 90+ stores.