FineFoodSpecialist.co.uk, an online luxury food retailer, approached us with the aim of humanising the brand & increasing brand credibility.
We worked with the company’s founder to create Drogo’s Kitchen: a series of short recipe videos starring the brands Michelin-trained founder, Drogo, teaching potential customers the perfect way to cook their most popular products at home.
FineFoodSpecialist.co.uk, an online luxury food retailer, approached us with the aim of humanising the brand increasing brand credibility. Holding only an ‘About Us’ page, Fine Food Specialist wanted to expand their content offering to increase the brands credibility and reaffirm their positioning as experts of fine and hard-to-find foods.
In a bid to increase the brands credibility, we worked with Fine Food Specialist to highlight the background of the brands ex-chef founder, Drogo Montagu, through an authentic, emotive story describing his growth from Michelin-trained chef to business owner.
To inspire potential customers, we also created a variety of Drogo’s Kitchen recipe videos to be displayed alongside products, utilizing current luxury trends to push sales of certain products on the site.